Setting up a brand new campsite is no mean feat, and can take months of hard work. Making sure that plenty of people turn up to enjoy the fruits of your labour, therefore, is incredibly important, and it is essential that you plan an effective marketing strategy before the site opens. So what are the golden rules of marketing a campsite?
As the world becomes increasingly digitised, getting to grips with digital marketing is more important than ever. This can include:
1. Making The Most Of Social Media
One of the main draws of camping is the beauty of the great outdoors. Show off your scenic grounds by posting a variety of tasteful and attractive photos across social media sites such as Facebook, Instagram, Twitter, and Pinterest. Investing in a professional photographer will only improve your brand's image, and could hold the key to encouraging people to trust your service.
2. Making Sure You Get Great Coverage and Reviews
Encourage visitors to review their stay shortly after they have left. You can do this by prompting them with a friendly email that redirects to a section on your website where they can leave their thoughts. Reviews are often the first resource people turn to when booking a holiday, so make sure yours remain glowing by maintaining top customer service! You can also set up accounts with external review services like trust pilot and trip advisor to encourage more reviews. These site are also more trusted as they are totally independent.
3. Ensuring Your Website Is As Sleek As Possible
Digital marketing nowadays is all about facilitating a great user experience. This means ensuring that your website works across all kinds of devices and making sure that it is easy to navigate. Interactive features like the ability to ‘check availability’ and even ‘book your stay online’ will also help user experience and drive conversions.
4. Working On Your SEO
To the uninitiated, SEO is short for search engine optimisation, a practice that helps companies get to the front pages of search engines such as Google. There are a number of ways that this can be achieved, such as focusing on creating engaging content full of keywords and including a range of links back to other useful sites. If you want to truly boost your SEO, however, it may be worth hiring a marketing professional to do the legwork for you.
Traditional Marketing Methods
There are a number of great ways that you can boost your campsite’s profile through more traditional methods. This could include handing out pamphlets and brochures to local businesses and homes, attending specialised travel conferences and getting in touch with local media outlets who may be able to give you some publicity.